The Italian National Day (Festa della Repubblica) in Abu Dhabi was officially celebrated on June 2, 2026. Hosted by the Embassy of Italy in the UAE, the event commemorated the 80th anniversary of the Italian Republic at the prestigious Emirates Palace.

The exclusive, invitation-only gathering brought together Italian and UAE officials, business leaders, and diplomats. It highlighted the strong strategic partnership, booming bilateral trade, and deepening cultural ties between Italy and the United Arab Emirates

Shura Trading and Hotel Supplies Proudly Participates as Gold Sponsor

Shura Trading and Hotel Supplies had the distinct honor of participating as a Gold Sponsor, marking another significant milestone in the company’s commitment to international engagement, cultural exchange, and business excellence.

As part of its sponsorship, Shura Trading and Hotel Supplies demonstrated its ongoing dedication to strengthening economic, cultural, and diplomatic connections between the UAE and Italy while showcasing premium hospitality experiences to distinguished guests.

Introducing Hausbrandt Single Origin Coffee to the UAE

One of the key highlights of the evening was the exclusive introduction of Hausbrandt Single Origin coffee beans to the UAE market for the very first time.

Guests were invited to experience carefully selected coffee origins from:

• Colombia
• Brazil
• Honduras

The premium coffee selection received an overwhelmingly positive response throughout the event, with visitors appreciating the unique characteristics and rich flavor profiles of each origin.

To further enhance the guest experience, Hausbrandt supported the celebration with thoughtfully curated giveaways, including tote bags featuring Single Origin Colombia coffee and Sublime 100% Arabica compatible capsules.

The event created an ideal platform for introducing premium coffee experiences while strengthening brand visibility among influential audiences.

A Celebration of International Relationships

The occasion welcomed numerous dignitaries from both the UAE and abroad, reflecting the deep-rooted relationship and continued collaboration between Italy and the United Arab Emirates.

The team was also honored by the presence of Mr. Saeed Rashed Al Mazroui, whose support significantly contributed to strengthening the company’s local presence while inspiring the team behind the successful participation.

Continuing the Journey: Upcoming Italian National Day Celebration in Dubai

Building upon the success of the Abu Dhabi celebration, Shura Trading and Hotel Supplies continues its commitment to community engagement and brand promotion through additional sponsorship initiatives.

Hausbrandt Coffee will next be showcased during the Italian National Day celebration hosted by Dubai International Academy (DIA), Al Barsha, on 6th June, celebrating Italian culture and traditions with Italian children while promoting cultural heritage and community engagement. The upcoming event will welcome distinguished guests, including representatives from the Italian Consulate, the Italian Trade Commission, and other prominent attendees.

Delivering Premium Hospitality Experiences Across the Region

As part of the Al Mazroui Group, Shura Trading and Hotel Supplies represents a diverse portfolio of internationally recognized brands throughout the GCC region.

Among these partnerships is Hausbrandt Coffee, alongside numerous globally respected hospitality and foodservice brands. Through these strategic alliances, the company continues to deliver premium quality products, innovation, and exceptional service to customers across the region.

As cultural connections continue to strengthen and premium experiences remain at the forefront, Shura Trading and Hotel Supplies remains committed to creating meaningful partnerships that connect people, brands, and communities.