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The verification of excellence

Apr 2018 | Al Mazroui
brought to you by SHURA Trading

All of us are every day striving for excellence. We know that we reached it, but wouldn’t it be nice if others would officially certify this so that we can promote this to the rest of the world?

For hotels, restaurants and spas it is possible to do so! The global pacemaker for service standards is the Forbes Travel Guide. It just turned 60 years and is the benchmark when it comes to international star-ratings.
During their recent Award Ceremony, held in Beverly Hills, USA, properties from the UAE were awarded.

The Emirates Palace Abu Dhabi was amongst the properties that were awarded a 5-Star award.
There are only a few properties in the world that make it into this top-level.

For us it even more special as we have the pleasure of being partners with them. Ronnefeldt tea has been served at the Emirates Palace since its opening in 2005. The excellent teas are the perfect match to the high expectations of the guests that are choosing the Emirates Palace for unique experiences.

Things come to a full circle as Ronnefeldt is not only partners with the Emirates Palace, but since 2017 also the official tea partner of the Forbes Travel Guide. Ronnefeldt was chosen as it is known as the global tea brand for premium hotels, restaurants and spas.
“Selected to represent the best products and services in the luxury hospitality industry” – Forbes Travel Guide

Same as Forbes Travel Guide, the German tea merchants are setting standards amongst hoteliers. Guests know that they have chosen the right place when they are served a Ronnefeldt tea.

In times of Trip Advisor and other more subjective fast-time rating portals, the verification of excellence via two long-term hospitality experts like Forbes and Ronnefeldt is a trustful resource when choosing places to dine or stay.
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