Arabica Selection by illy

Arabica Selection by illy: The Taste Right from Its Origins

Apr 2020 | Al Mazroui
illy has perfected the roast of each ingredient of its Arabica selection. Chocolate, caramel, floral and fruity notes: the different flavours have been greatly enhanced, making each coffee unique. The smooth Colombia is the latest addition. Like all illy products in the UAE, the Arabica Selection is distributed by Shura Trading, a company of the Al Mazroui Group.

Individual Arabicas from the Unique illy Blend

Arabica Selection is a range designed by illy to satisfy coffee connoisseurs: a differentiated offer with four selected single-origin coffees. It is an in-depth exploration of the range of tastes in each quality of Arabica from Africa and South America.

  • Etiopia is a delicate and balanced coffee with floral notes of jasmine, orange blossom, camomile and bright-tasting fruits.
  • The intense Brasile is an equilibrium of acidity and bitterness with unmistakable notes of caramel and dried fruit.
  • Guatemala is bold: a distinctly bitter taste with an intense aroma and body, singularised by a touch of chocolate.
  • The smooth Colombia is a brand-new acidic taste characterised by fruity notes of citrus and red berries. It is the latest addition to the Arabica Selection.

Each taste is available in three formats to satisfy all the coffee lovers: whole bean, ground and capsules. Those who enjoy their coffee from the moment they start preparing it can opt for whole beans, whilst those who prefer simplicity and rapidity can use the Iperespresso coffee capsules.

In the UAE, illy products can be ordered on Shura Trading’s online boutique.

illy’s Engagement

illycaffè has always pursued a deep commitment to highest ethics, aiming to improve the quality of life of all of its stakeholders. For illy, quality and sustainability are an inseparable pair. The heart of this commitment is a belief that also serves as operating philosophy: the continuous pursuit of quality from the coffee farmer to the consumer’s cup. 

For illy, sustainable development is a continuous balance of innovation and responsibility for people and the environment. The Italian brand’s ambition is to promote the achievements of modernity and to make sure the future generation enjoys the same opportunities as today’s generation.

Over the years, illy has become the world's most global coffee brand: each day more than 8 million cups are served in over 140 countries in the finest cafés, restaurants, hotels, offices and homes. The Italian brand  has been available in the UAE since 1995, thanks to Shura Trading, its sole representative in the country.

Taste, ethical supply chain, sustainability and the guarantee of quality are the factors that distinguish illy around the world.
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