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How to sell by communicating effectively?
by Habshan Trading Company (HTC) – Your sales guidance counselor
We are all aware that sales imply the communication with those around us, with the targeted publics and all the potential buyers. The issue is that most of the time we just miss correlating the sales process with our personality. Typically, selling a product is considered only a job, so consequently we act on the principle that selling more leads to reaching target faster.
Well, for sure it is very important to achieve the target set, yet the image leverage of the company is brought not by the quantity but by the quality of the sales made. So sales efficiency does not consist in how many products we sold in a month but in the customer satisfaction. If we prioritize and focus exclusively on the pluses of a product and totally ignoring the client’s actual needs or the potential side effects, only to determine the buying behavior and reach the sales target, on the long term this could rebound against us with unsatisfied clients and even declining sales.
If we want to sell efficiently, we need to identify ourselves with the product, to empathize with the client, to put ourselves in his shoes. It’s not enough to highlight the advantages of a product and wrap them in a nice marketing story, sell the label of the product. We need to understand the product, to get to know it in details, to try to sell it to ourselves, answer the most demanding requirements and at the end be happy with the choice of acquiring that product. And here, being a successful trader and supply Company, HTC acts as both the Buyer as well as the Seller, which gives us a better understanding of requirements and satisfaction of both sides of our supply chain. Approaching the sales activity in such way conveys the trust to the users and determines their willingness to benefit from our services again.
Succeeding in being the business card of a product means being able to communicate its benefits without minimizing or dodging its minuses, thinking or hoping that our diversion will not be noticed by the consumer. Once at this level, it will no longer be necessary to memorize hundreds of techniques and scripts in an attempt to be authentic, we only have to believe in ourselves and share our trust and the rest will fall into place.
We are all aware that sales imply the communication with those around us, with the targeted publics and all the potential buyers. The issue is that most of the time we just miss correlating the sales process with our personality. Typically, selling a product is considered only a job, so consequently we act on the principle that selling more leads to reaching target faster.
Well, for sure it is very important to achieve the target set, yet the image leverage of the company is brought not by the quantity but by the quality of the sales made. So sales efficiency does not consist in how many products we sold in a month but in the customer satisfaction. If we prioritize and focus exclusively on the pluses of a product and totally ignoring the client’s actual needs or the potential side effects, only to determine the buying behavior and reach the sales target, on the long term this could rebound against us with unsatisfied clients and even declining sales.
If we want to sell efficiently, we need to identify ourselves with the product, to empathize with the client, to put ourselves in his shoes. It’s not enough to highlight the advantages of a product and wrap them in a nice marketing story, sell the label of the product. We need to understand the product, to get to know it in details, to try to sell it to ourselves, answer the most demanding requirements and at the end be happy with the choice of acquiring that product. And here, being a successful trader and supply Company, HTC acts as both the Buyer as well as the Seller, which gives us a better understanding of requirements and satisfaction of both sides of our supply chain. Approaching the sales activity in such way conveys the trust to the users and determines their willingness to benefit from our services again.
Succeeding in being the business card of a product means being able to communicate its benefits without minimizing or dodging its minuses, thinking or hoping that our diversion will not be noticed by the consumer. Once at this level, it will no longer be necessary to memorize hundreds of techniques and scripts in an attempt to be authentic, we only have to believe in ourselves and share our trust and the rest will fall into place.
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